Project Overview
IronQuest is a high-energy fitness studio that required a digital presence as dynamic as their workouts. This Web Design Project focused on high-impact visuals and seamless user journeys for class bookings.
The goal was to create a UI/UX Case Study that demonstrates how bold design can drive user motivation and engagement.
The Challenge
Building a responsive website design that handles complex class schedules while maintaining a fast-paced, motivational aesthetic was the key hurdle.
- Real-time class availability tracking.
- High-performance video background integration.
- Optimized membership checkout flow.
UI Design Highlights
IronQuest's UI is designed to push users to their limits. I used high-contrast colors and bold typography to create a sense of urgency and strength.
- Typography: 'Oswald' for headers to give a rugged, athletic feel.
- Color Palette: Electric Orange (#FF4500) for energy and Deep Charcoal for depth.
- Visuals: Custom 3D fitness icons and gritty, high-motion photography.
Responsive Design Details
Fitness fans check schedules on the go. Mobile optimization was my top priority for this design.
- Mobile: Swipe-based schedule gallery for quick class browsing.
- Tablet: Multi-column layouts for trainer directories.
- Performance: Optimized video headers to load instantly on 4G connections.
UX & Performance Optimization
A smooth booking experience is key to converting casual visitors into members.
- User Flow: Integrated a "Quick Join" modal that skips unnecessary redirects.
- Animations: GSAP-powered micro-interactions for button hovers and list reveals.
- Speed: Image lazy-loading and critical CSS extraction for sub-second LCP.
Solution & Features
Dynamic Schedules
Users can easily filter classes by trainer, time, and intensity level.
Trainer Profiles
Dedicated pages for trainers to showcase their expertise and boost trust.